The Magnetic Memory Method Podcast

Annoying, isn’t it?

You’re an attentive person and you care about people.

But no matter what, the names you encounter completely slip your mind.

And it happens in a flash. In one ear and out the other. Zap!

It’s not just the names of people either.

We’re talking about the names of:

  • Pets
  • People
  • Places
  • Months
  • Days
  • Holidays
  • Historical periods
  • Wars
  • Books
  • Vehicles
  • Events
  • Institutions

… and even adjectives derived from proper names.

 

The List Goes On And On!

 

The question is …

Why is information like this so darned difficult to remember?

Well, you’re in luck. Although some of the reasons may shock you, today you’re going to learn everything you need to know about exactly why proper names of all kinds of thing challenge your memory.

And as we go along, we’ll solve the problem so that names become much easier for you to remember.

 

Why The Meaning Of Names Fuels The Fire In Your Brain

 

At the most basic level, some names are easier to remember simply because they mean something as opposed to meaning nothing.

For example, The Great Wall of China and the Berlin Wall are less challenging to remember than Ostkreuz and Shun Yi for most people because the names themselves come soaked in meaning.

But if you hit a name cold with no base line of familiarity … It slides out of your grip like sand.

Certain names also enter your memory at a younger age than others. Bugs Bunny, Marvin the Martian and Donald Duck all hold special favor in my memory because I’ve been encountering them for years.

But in the John Grisham novel I’m reading right now, I needed to deliberately go out of my way to remember the names of the characters. Names like Troy and Nate are so bland, there’s little for the mind to grab onto. Mnemonics to the rescue.

 

How Authors Trick Your Brain
Into Remembering Characters

 

Other novelists are good at making remember character names easy, however. I’m also reading Blank at the moment.

Author Matt Eaton uses names like Luckman. This naming strategy deliberately attaches meaning to the hero by reducing abstraction to a concrete signal that says this man has a relationship to luck. It tells your brain to look out for signs that confirm or disprove this, making the name instantly more memorable.

On the other hand, the meaning of names spikes in value when Maxine is subtly shifted to Max. This technique asks the reader to think about her name as an object and wonder if she abbreviates it because she’s fun and funky or to give her a masculine edge.

 

The Name-Letter Effect And Your
Brain’s Endless Name Meaning Search

 

The truth is that names usually have no meaning. And in the real world, there is no author in the sky using literary tricks to help you remember names or find meaning in them.

But that doesn’t stop your brain from seeking the meaning of names when you encounter them.

For example, Jozef Nuttin has demonstrated your brain finds the alphabet letters in your name more attractive than others. Now called the Name-Letter Effect, Nuttin’s discovery sheds light on why some people do better in school, gravitate towards certain cities and remember some names better than others.

In the main study, Nuttin presented students ranging from elementary school to university with letter pairs. Some were given random letters. Other subjects were given lists that more closely matched the letters in their names.

In either case, when asked to select the letters they preferred, all subjects showed a preference for letters that were in their own names. Although memory studies don’t all agree, it is possible that the Name-Letter Effect also explains why we remember some names better than others.

 

And It Seems To Appear In Just About Any Language!

 

Note that this effect does not appear to be language-specific. It has been tested in Dutch, English, Finnish, French, German, Greek, Hungarian, Polish, Portuguese and Spanish. Other experimenters have tried it with other alphabets like cyrillic and done experiments to see if the effect persists into adulthood when people learn a foreign language that uses a different alphabet or character-set.

Also note that the Name Letter Effect might apply to numbers as well. Although I use the Major Method, I tend to find 2 and 7 easier than other numbers, and that advantage may reflect the fact that my birthday is overloaded with both of them.

 

Sound Has Its Own Sex And Success Appeal

 

There’s no doubt about it. Some names sound nicer than others.

And that appears to have a psychological effect. For example, if your name “sounds” like it belongs to a successful person, you may be motivated to fulfill the prophecy.

So one cool trick for remembering names a lot better you can explore is to always associate new information with successful people. This is why the Magnetic Memory Method teaches you to create lists of celebrities.

When you do this, you’re not just equipped with a “crib” of associations ready to go. You also have the success effect working in your favor.

 

How To Cut Through The Noise
And Remember Names Properly

 

One huge barrier to remembering names is noise. Sound can be crippling when it comes to remembering names. If you can’t hear it, you can’t guess how it’s spelled or properly pronounce it. And that means your brain can’t create proper pathways in the brain for remembering it.

In order to hear names better, you need to practice listening. You also need to monitor yourself for laziness and shyness.

For example, I have often made the fatal mistake of remembering names I didn’t hear correctly and then using memory techniques.

In combination with the Recency Effect, the Magnetic Memory Method is so powerful that the mistake can be impossible to shake. You wind up calling that person by the wrong name for the rest of the night.

The solution?

Ask people if you’ve got the pronunciation right. And then use your correct pronunciation to remember the name.

There’s no shame in asking and it buys you time to overcome some of the other things that make remembering names difficult.

But the ultimate barrier we all face is the lack of inherent meaning in most names.

 

Why Your Brain Always Drops The Ball Like A Bad Juggler

 

When you meet a new person, you’re not just meeting a name. You have the room around you, a face and all kinds body language and unconscious communication.

Plus, names rarely tell you what a person does. Someone being named “Baker,” for example, does not mean that they work as a baker. And if someone says they are named “Glirkzifal Mershkevork” and work as an architect, your brain is going to seize upon what it understands and skip over the information it has never encountered before.

Plus, your brain needs to store the name in a different area than it does the information about the Glirkzifal being an architect. The filtering happens due to something called “plausible phonology.” Even though you likely have never heard the name Mershkevork, your brain accomodates the idea that such a name exists.

(On the other hand, if someone says that they’re a mershkeverker, your brain will do a backflip trying to figure out if such an occupation exists.)

Given the split-processes and the fact that most names have no meaning, you’re in trouble. Unless you’re using memory techniques, you’re bound to drop the ball on the harder to remember information.

 

3 Language Features That Make
Names Easier To Remember

 

Luckily, there are some features and conventions of names and naming that make the meaning of names irrelevant. Understanding these will make a huge difference for your success.

1. Names are both acoustic and physiological.

In almost all cases, you have the opportunity to experience names both in your ears and using the muscles of your mouth. You can also see many names represented in writing on paper.

By simply taking time to notice the different perceptions you go through when encountering names, you’ll improve how you remember them.

2. Some names have “logogens.”

For example, I might say the name Jon.

As a listener of the Magnetic Memory Method Podcast, you might immediately think that I’m talking about Jonathan Levi. (His SuperLearner Academy free trial is still running, if you’re interested.)

The reason his name would come to mind is because Jon is a logogen within a context you understand.

But I could have said “John” and meant “John Wayne.”

The point is that most names have some kind of logogen in them. To take our friend “Glirkzifal Mershkevork” again, “ifal” and “kevork” are deliberately implanted logogens for real names like Percival and Kevorkian.

No matter what names you encounter, and no matter how difficult they may seem, you can always look for the logogens within them to help you make memorable associations.

3. Phonetic Symbolism.

The meaning of names is often found in sound. For example, approximately half of words that begin with “gl” words are visual in nature: glance, glitter, gleam, glow, glower, glimpse.

Likewise, many “fl” words are associated with light, such as flash, flare and flicker.

In fact, a 1929 study by Edward Sapir showed that there is some relationship between vowels and the meaning of words related to size, speed, brightness, pleasantness and disgust.

For example, listen to how the vowel /u/ helps convey meaning in these words: dull, blunder, clumsy, mucky, muddled, bunged up and bungled.

Many authors have noted the relationship between meaning and sound in naming characters, particularly Charles Dickens and the marketing departments of many companies. And, of course, any time you meet a person, you can use memory techniques to inject your own meaning into any sound. You just need to pay attention to how names sound in the first place.

 

Never Be Satisfied With Your Memory

 

The takeaways from all this doom and gloom about your memory?

You have options, even if the meaning of names is never apparent to you.

One of the biggest option is to simply start paying more attention to language, both sound and physiology. Take time to expose yourself to interesting names and words.

Be disciplined about this practice and extend it to looking at visual representations of names. There are entire branches of art devoted to representing words. For example, check out the Visual Poetry section at Ubu. You’ll find amazing pieces like this by b.p. nichol:

But It’s Always Okay To Make Mistakes

 

Even though we should never be satisfied with our memory, it’s important to understand that you never make errors with your memory. You only learn lessons about how it works and how to make it better.

But you need to take risks. And when you forget things, simply explain to people that you’re working on your memory. And tell them that’s it’s not just about your memory.

It’s about the health of your brain.

And that means it’s also about the quality of your life.

You do want a good life, don’t you?

The post The Real Meaning Of Names And Your Memory: Why You Find It Hard To Remember Proper Names appeared first on Magnetic Memory Method - How to Memorize With A Memory Palace.


Digital Amnesia illustration for Magnetic Memory MethodAnnoying, isn’t it?

You say to yourself, “I’ll just Google it.”

Then you do. Get the goods. Move on.

Only problem is …

Next time you need the info …

Thanks to Digital Amnesia …

 

It’s Gone!

 

Honestly, this condition called “Digital Amnesia” or “Google Amnesia”  … stinks.

Not only do you have a fine brain humming along in your skull … There are also a gazillion good reasons why you should be using it properly.

Yes, properly. Even if you really can just look stuff up online.

Because here’s the VERY good news:

This year is the best year ever to use your memory at the highest possible level.

And this is the year you’re going to make it happen, even if battles with net neutrality are starting to make the Internet we’ve come to love look like an endangered species.

Here’s how:

 

You Can’t Annihilate A Problem You Haven’t Defined

 

It’s fun to throw around cool terms like “The Google Effect” and “Digital Dependence.”

But until you’ve spent some time defining the monster, you’ll have a hard time setting it on fire. Or at least using your Magnetic torches to herd it out of the village.

That said … what exactly is “Digital Amnesia”?

Back in 2015, the Internet security company Kaspersky Lab put out an interesting report on the matter. You really should read it.

To condense the report for you, Digital Amnesia occurs whenever your mind draws a blank on information you’ve stored on a device you trust.

And as the report suggests, this outcome isn’t always a bad thing. For example, do you really need to remember the thousands of website addresses you’ve bookedmarked (and never visited again)?

 

Heavens No!

 

But that doesn’t mean you’re off the hook. Also included is information like the phone numbers of family members and friends.

And the reality is that by not remembering them anymore, we’re endangering lives as we weaken our brains.

Seriously.

Without knowing the numbers of your loved ones, what would you do in an emergency if your phone wasn’t working? Ask a good Samaritan if he remembers your spouse’s number?

No way, Jose. That’s your job. And you’ve got all the tools you need to get all kinds of simple number strings done when you use the Major Method.

 

How To Suck The Life Out Of Half Your Brain

 

Ever heard of “deskilling”? It basically means that you become less capable over time because you’re no longer using certain skills.

And that can only lead to bad outcomes:

* A destroyed brain
* Crappy employment
* No employment
* … and much, much worse, including linguistic deskilling.

But you’re probably asking:

How exactly does having Google and your devices remember everything for you destroy your brain?

Simple.

When you develop dependence on technology, the areas of your brain responsible for memory start to decay. Just like the muscles in your body would do if you stopped walking.

 

The Truth About Deskilling Your Brain

 

No, deskilling the muscles of your memory won’t necessarily happen to you overnight.

But one day you’ll wake up and …

Bam! You Can Barely Remember A Thing!

And it gets worse.

Because memory has a sibling.

Concentration.

And as long as you have the Internet at your fingertips, you don’t even bother using your concentration to try and access things you might actually have in your memory.

 

How To Put A Barrier Between Need And Action

 

Instead of instantly searching for information you already know, pause for a second.

Give your memory a bit of space. Ask and you might just receive.

But when you push it away and go straight to the search engines, you’re deskilling your memory every time.

And that means you’re also damaging your concentration.

The good news is that you can improve focus fast with these tips, but there will be more work to be done.

 

Starve The Brain To Rebuild The Brain

 

Yes, I’m talking about destroying digital amnesia by going on an information diet.

But wait! you protest. I don’t want to miss out on –

Miss out on what? More fake news of the impending apocalypse?

Come close, my friend. I’ll show you exactly how to take a powerful, memory-boosting digital detox so you can seriously improve your entire life in the process.

 

Stop Letting The Internet Push You Around

 

Here’s a little secret for you:

I have never once “allowed push notifications.”

So far, I don’t think I’ve missed out on anything of any interest. I could be horribly wrong about that, but I recommend you never accept notifications of any kind in your life that you don’t control.

By being in control of when you’re disrupted, you automatically improve your ability to concentrate.

 

Fight Digital Amnesia Like A Magnetic Jedi

 

For a real Jedi Mind Trick memory exercise, try setting a notification with a positive message for 12:03 p.m. every day.

Then work on remembering and reminding yourself that the notification comes at that time. It’s tough, but doable. Your mind really can track time and remind itself to remember.

(For more cool Mind Tricks like these, check out my post on brain exercises.)

 

Put Your Devices In The Dog House

 

Virginia Woolf famously wrote that writers need their own rooms to create in without disruption.

Well, all humans need their own place to sleep without their machines. Problem is, so many people use their devices as alarm clocks. This sad fact means that they’re checking their notifications and messages before even stepping out of bed.

That’s no way to build a better brain.

Instead, put your laptops and smartphones out in a hallway closet, kitchen or completely other room.

If you need something to wake you up, use an old fashioned analog clock or one of those fancy lamps that slowly turns on over time. That gives you the effect of waking up with the sun and gives you a great dose of light that will contribute great things to your health.

 

Use Airplane Mode Without Fear

 

It’s no secret that I write almost every episode of the Magnetic Memory Method Podcast on my iPhone.

But people ask me all the time, How on earth do you do it?

There’s actually a long answer coming out in a new training I’m putting out, but the fast and dirty response is: Airplane mode.

I concentrate like there’s no tomorrow when writing because Airplane Mode prevents anything and everything from contacting my iPhone. And since all Push Notifications have been disabled, it’s just me, my words and the music.

Same things go for when I’m using The Big Five Of Language Learning in combination with my Pimsleur Memory Technique:

There’s nothing to interrupt me as I exercise my memory. And that means that my concentration muscles grow at the same time.

Remember this simple equation:

 

Exercising Your Memory =
Improving Your Concentration

 

However, don’t make the mistake in thinking that it works the other way around. Concentration is a tool that helps you remember more based on paying better attention. But it’s not a sure-fire guarantee.

That’s why it pays to learn how to use the best possible memorization technique. (You are subscribed to this blog and have taken my free video course, right? If not, just scroll up and tell me where to send it.)

 

Cut The Umbilical Cord At Least Once A Week

 

Don’t worry, it’ll grow back.

I’m serious:

The ultimate way to help your brain is simple:

Take entire blocks of time away from the digital onslaughts to which we subject ourselves.

When you start, start small.

Vow to not check your device and stay off all computers for an hour.

Just one hour.

Doable, right?

You bet it is.

Then see if you can’t extend it to an entire 24 hours.

And listen, you’re not getting this advice from a wanker who doesn’t walk his talk.

Hard as it sometimes, week after week, I perform at least one digital fast.

 

What To Do During Your Digital Fast

 

Personally, I like to have options.

But if I were to boil things down to one portrait, here’s one of my fave “digital detox walkabouts.”

First, I pop a blank page notebook into my backpack along with a bunch of colored pens.

Then I pack in my Chinese character book and a deck of playing cards.

Next comes a bottle of water, usually my Soul Bottle.

Maybe something to read, like a print newsletter.

All that done, I head out the door.

No podcasts, no music, no communications technology.

And when you do this, it’ll be great because it’ll be …

 

Nothing But You And Your Memory!

 

If you’re still with me, let’s play do-as-I-do.

Picture yourself walking from your home to your favorite park or cafe.

Depending on the weather, you go outside some place where you can soak in the sun.

Heck, you might even do some of these exercises just standing on the side of the street:

Or, if you’re doing a coffee and memory experiment or it’s unpleasant outside, you head for your favorite cafe.

While walking, you think about all the buildings you’re passing. You enter the odd shop you’ve never been in and consume it into your memory for use as a Memory Palace.

You notice a street you’ve never walked down before and take it.

Then, when you’ve reached your destination, you get out your supplies.

Since you’re the author of the Magnetic Memory Method Podcast, you’ll start with a …

 

MMBD (Mind Map Brain Dump)

 

Or you’ll use your blank notebook to do something else memory-related you’re not telling anyone about … yet. 😉

Next, you’ll pull out some cards, shuffle and memorize them. You’ll set the cards aside, let a few minutes pass and write out all the cards you remember on a piece of paper.

Optional method: Carry two decks. Once you’ve memorized the randomized cards in the first deck, you can reconstruct the order using the second deck. Then you can flip each of the cards over one by one, comparing them.

The reason I don’t use this method personally is because I feel that the writing process helps strengthen recall in many ways. I’ll be looking into the claims that “the hand builds the mind” in a more scientific way throughout 2017.

In the meantime, just test different options for yourself as you fend off digital amnesia.

 

Memorize Something Related To Your
Computer-Free Memory Project

 

Finally, I crack open my Chinese Character book and draw a Memory Palace. Following the Magnetic Memory Method, I correspond everything with The Principle of Alphabetization and get busy.

All of this is done without computers of any kind, including the walk home.

Except this time instead of thinking about and gathering new Memory Palaces, you’re practicing Recall Rehearsal (this is a flexible memory method, not a memory system).

And the last thing you do before you switch the computers back on is test what you’ve memorized at the cafe. Either just the cards or Chinese or both (both is best).

And for bonus points, you never do turn the machines back on. You just hop into bed with a good book and your honey-bunny for some oxytocin-inducing love memories. (Yes, sex helps your memory too while you’re healing from digital amnesia!)

 

Recognize The Privilege Of Having
Memory Abilities You Can Improve

 

Okay, I’ll admit it. This is a mindset thing.

But the reason I focus on mindset so much is the same reason it applies to dealing with digital amnesia. You’ve got to understand this one thing:

Not everyone is so lucky to have memory.

It’s true.

Dementia …

Alzheimer’s …

Brain damage from trauma of all kinds

Heck, some people are born without ever having had the ability to use their memory at all.

 

But Not You!

 

If you’re reading this post or listening to the podcast version, you can completely skip the rise and impact of digital amnesia on brains around the world.

Why?

Because you have the opportunity to save your brain.

And you have clues and tools for exercising your memory and concentration.

The only thing you have to worry about next is what you’re going to do with all your super powers.

 

With Great Memory Power Comes
Great Memory Responsibility

 

Yes, it’s time to dust off that old comic book line once again. (In case you don’t recognize the heading above, I’m trying to tap into your episodic memory of Spider-Man and a few other levels to remind you that you’re a superhero.)

But don’t worry. I’m not talking about responsibility for the entire world.

It’s the responsibility to keep using your mind and memory.

Your head isn’t just for hanging hair on. It yearns for brain exercise.

And your head demands that you take action.

Trust me. If you don’t use it, digital amnesia will take over. You will lose your memory and the overall health of your mind.

So step up to the plate and stop Google from ruining your memory.

You’re the only one who can.

The post Digital Amnesia: 5 Ways To Stop Google From Ruining Your Memory appeared first on Magnetic Memory Method - How to Memorize With A Memory Palace.


Entrepreneurs need a ton of skills to achieve their goals.

And let’s face it:

The amount of material entrepreneurs need to learn can be downright discouraging. Just to stand a chance of “making it” requires so much know-how that a lot of people give up.

Here’s the good news:

You don’t have to give up on your entrepreneurial dreams.

You can learn and remember everything you need to know.

And you can recall it all with ease.

But as they say in the entrepreneurial world, a lot of success comes from first knowing your “why.” That’s why in this post I’m going to talk about the 5 biggest reasons entrepreneurs need memory techniques.

 

Don’t Discount Any Of These!

 

Each is important, and you’ll find that the Magnetic Memory Method covers each.

If you haven’t already taken the free course I’ve got for you, grab the memory kit by subscribing above and get ready for an amazing memory boost that will impressive the pants off you and everyone you know.

 

1. Not Being Able To Remember Numbers
May Be Causing More Lost Revenue
Than You Can Imagine

 

Numbers overload the average life lived in business:

Conversion rates

Tax percentages

Statistical formulas

Phone numbers

Identification codes

Dates and times

… and many, many more.

A huge part of the success of any entrepreneurial enterprise links directly with how well you can manage numbers like these. You can’t wring more profit out of numbers you haven’t remembered, after all. And you can’t even begin to understand math concepts you haven’t committed to memory.

To get better at memorizing numbers, it’s important that you learn the Major Method (sometimes called The Major System).

 

What Is The Major Method?

 

It’s a way of quickly memorizing numbers by turning them into images.

There are different ways of using the Major Method, but to get started, associate each number from 0-9 with a sound. Here’s what I use based on a standard approach popular around the world:

0 = soft c, s, z
1 = d or t
2 = n
3 = m
4 = r
5 = l
6 = ch, j, sh
7 = g, k
8 = f, v
9 = b, p

But right now, you’re probably wondering …

 

How On Earth Am I Supposed
To Remember All Of That?!?

 

It’s pretty easy – if you’re willing to experiment. I won’t give you an example for each number, but to get you started:

For zero, you could see a giant snake hissing as it eats its own tail. The shape of a snake in a circle resembles the digit 0. The sound of hissing reminds you of the ’s’ and soft ‘c’ sound options.

For nine, look closely: From one perspective, it’s like a ‘b’ standing on its head. From another perspective, it’s a golf club facing the wrong direction and driven down into the ground.

Check out five. If you hold out your left hand and stick out your thumb, you’ll notice that you have five digits. The pointer finger and thumb make an L-shape.

 

Easy Peasy Lemon Squeezy!

 

Let’s put it all together.

If you wanted to remember a number like 905, the Major Method gives you several options with these letter-sounds. You’d just need to pop in a few vowels so you can make a word.

For example, 905 could be:

Basel (the herb) or Brazil (the country on a map or the Terry Gilliam movie).

509 could be an image of yourself speaking with a lisp.

590 could be Jennifer Lopez. Make her leaping to compound the 5 and 9 and it’ll be even easier to remember.

This Is Just The Beginning Of Remembering Numbers With Ease

Give this memory technique a try. You’ll find that it does wonders for your memory improvement.

And it’s fun to give your friends challenges, like Jonathan Levi and I have done. Even just a short run of numbers like the serial numbers on a dollar bill makes for great memory exercise in a restaurant.

Just make sure that you’re not totally exhausted – and even then the techniques can still work wonders. Here’s the full story:

I can’t stress how important the ability to remember numbers is for an entrepreneur so please get busy and let me know how you fare.

 

2. A Simple Way To Remember Names That Works
Even In The Noisiest Convention Halls And Business Meetings

 

As an entrepreneur, you meet a lot of people.

And there’s nothing worse than forgetting someone’s name.

It’s embarrassing. It’s crude. It’s unnecessary.

To learn how to remember names, check out this Magnetic Memory Method Podcast and the accompanying illustrations. You’ll find it useful.

In brief, all you need for getting started with remembering names is the ability to make associations. You can create your Magnetic associations in advance or on the fly.

Let’s look at both options. I will ultimately suggest that you learn both … you’ll need them!

 

The Magnetic Memory Method Name Crib 

 

Some people who use memory techniques create databanks of celebrities in their minds. That way, whenever they meet someone new, they can make instant associations.

For example, I have Tom Cruise as my instant go-to name when I meet a new person named Tom. When I meet someone named Lars, I whip out Lars Ulrich, the drummer from Metallica. New people I meet named Sarah are instantly paired with Linda Hamilton, who played Sarah Connor in The Terminator and Terminator 2: Judgment Day.

The great thing about having predetermined celebrities and fictional characters is that the associations require zero thought. You meet the new person and then – BAM! – you can instantly see your new pal Tom in a fistfight with Tom Cruise.

The Martial Art Of Remembering Names Method

 

But what happens when you meet someone with a name from another culture? It’s not that the name “Gangador Dianand” is unusual – it’s just not one you’d expect to come across every day.

Yet, it is a real name and if you’re serious about memory techniques, you’re going to want the ability to memorize it as quickly as you can memorize a name like Tom.

In this case, you need to be able to chop the name into pieces and use Magnetic Memory Method Word Division. This mnemonic tool helps with associating images to just the “gang” part of “Gangador” and another image with the “ador” part.

Also super-easy. All you need is to see something like a gang bursting through a door. If the gang “adores” the door they’re banging through, all the better. Just think about how you can make that “adoration” visual in your mind’s eye.

What about “Dianand”?

Also not a problem.

Remember Princess Diana? I sure do. And I also know what an ampersand is.

All that’s needed after that is a way of getting Diana and the ampersand interacting in a strange way.

And when you put it all together, you can make a little story:

A gang who adores a door bust through and catch Princess Diana smooching with an ampersand.

 

But Wait! I’m Not That Creative!

 

I hear this excuse often.

Here’s the thing:

You don’t have to be creative to get started.

As Benny Lewis points out in Fluent in 3 Months, using these techniques makes you more creative. And the more you practice creating associations, the easier and faster it gets.

Just give it a try. I think you’ll be pleasantly surprised by how practicing memory techniques rewires your mind and memory for entrepreneurial success at many levels.

 

3. Join The Elite Crew Of Entrepreneurs
Who Can Quote The Facts Right Every Time

 

There’s nothing more impressive than an entrepreneur who has a handle on the facts.

Let’s face it. Consumers are more skeptical than ever. If you haven’t got your details in order and wind up stumbling all over the place to communicate your business knowledge, you have no reason to expect anyone will take you seriously.

The only question is … how do you remember facts?

You’ve got options, but the number one technique to learn is how to create and use a Memory Palace.

 

What’s A Memory Palace?

 

A Memory Palace is a mental construct based on a real building. It can also be an imaginary, “Virtual Memory Palace,” but for beginners, taking something simple like your childhood home works the best.

Remember how we were just talking about Jennifer Lopez and 590?

Well, the way a Memory Palace works is that you would place an image of her leaping all over the place on the desk in your study. Or you would have her leaping in the clothes washer.

You can place images like Jennifer Lopez anywhere you like, but it’s best to have a strategic way of creating your Memory Palace so that you’re not just placing her any old place and hoping and praying you’ll find your way back to her. Make sure you’ve taken my free course to ensure that you know the best ways to create a Memory Palace and avoid all problems.

Then, when you have some facts you want to memorize, create images that help trigger those facts back to you. For example, a few weeks back, I memorized some information about Canada’s second-ever Prime Minister.

You can model this approach for any facts that you’d like to memorize. It’s easy, fun and will rapidly increase your expertise.

 

4. The Ability To Remember Quotes That
Will Get Everyone Talking About You

 

If there’s one thing that binds entrepreneurs together, it’s the love of quotes.

You’ve probably heard this famous line from Zig Ziglar, to take one example:

“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.”

As cool as Ziglar’s quote is, it really means nothing if you can’t remember and pull it out at the right time. Entrepreneurs equipped with memory techniques have no problems, however. They can simply use the tools of the Magnetic Memory Method and zip any motivational quote they want into memory and recall it with ease.

The Memory Palace is also the go-to technique in this case. Once you know how to use it, you just need to prepare and organize the quotes you want to memorize. When you hear a good one, you can also memorize it on the fly with ease so long as you have a solid understanding of how to use the ground beneath your feet as a Memory Palace.

 

Wisdom Is Just One Vertical (Or Horizontal) Pillar Away

 

When memorizing poetry using a Memory Palace, the temptation is to work horizontally.

Nothing wrong with that. It works gangbusters.

But for shorter pieces of information, like quotes, the entrepreneur can also try memorizing the words in vertical pillars.

I recommend starting from the top corner of a room and then working your way down.

For example, if you want to memorize the Ziglar quote, you can try seeing Pippi Longstocking in the ceiling corner attacking a jury with a vicious motive. “Pippi” basically sounds like “people” and her having a motive for the attack will help recall the notion of “motivation.”

Beneath that, you can see her bathing in a huge bathtub full of calendars. That will help you remember the core idea of bathing and the calendars will help you remembering that bathing, like motivation, is something entrepreneurs require daily.

Heck, everybody could use a dose of both daily hygiene and continually renewing impetus … don’t you think?

 

5. The Ability To Conceive Of And
See Large Systems Full Of Moving Parts

 

At the meta-level, perhaps the most powerful reason entrepreneurs would do well to use memory techniques is how they get you working with macroscopic and microscopic pieces of information at the same time.

Think about it:

If you’re going to be an entrepreneur, you’ve got to have a handle on multiple processes all at the same time. And you’ve got to be able to see them in your mind at a glance.

What better way to prepare the mind for this need than working with a system of Memory Palaces and information that will make you a better entrepreneur?

Memory techniques not only help you with the skill of seeing the big picture and the granular details at the same time. Having a strong memory distinguishes you as a professional.

If you aren’t already using memory techniques, I strongly encourage you to get on board with them. They will not only change your life, but help you do much bigger things for the people you serve in your business.

That’s the desire that drives you every day and the next level is right around the corner. All you need to get started is a bit of training. Subscribe for my free Magnetic Memory Method training using the “Start Here” registration form above.

The post The 5 Biggest Reasons Entrepreneurs Need Memory Techniques appeared first on Magnetic Memory Method - How to Memorize With A Memory Palace.

Direct download: The_5_Biggest_Reasons_Entrepreneurs_Need_Memory_Techniques.mp3
Category:Podcast -- posted at: 8:11am EDT

1